上海大周设计（台北提芙设计）｜台北 VOLVO宏汇广场城市展间

无水印下载非会员299M币即可免费下载哦

2023/11/02 17:09

0 0 0 0 15128

上海大周设计（台北提芙设计）｜台北 VOLVO宏汇广场城市展间，

创造沃尔沃城市空间

来自北欧瑞典的沃尔沃汽车，是一个关注人类福祉与生存环境的品牌，更以让每个人的生活更加轻松、美好和安全为使命。

项目位于台北新庄宏汇广场，设计师以沃尔沃城市空间VRE DTS（Volvo Retail Experience Downtown Store）概念设计，将款待、舒适与现代斯堪的纳维亚风格和创新元素相结合，让城市空间能更贴近客户，成为人们提供一个与品牌互动、放松、结识同好并享受自己的地方。

Volvo, hailing from the Nordic nation of Sweden, is a brand dedicated to human well-being and environmental sustainability, with a mission to make everyone's life easier, better, and safer.

Situated in Taipei's Xin Zhuang HongHui Square, this project was conceived with the Volvo Retail Experience Downtown Store (VRE DTS) concept in mind, combines the elements hospitality, comfort, contemporary Scandinavian design, and innovation with elements from VRE to bring Volvo Cars closer to our customers. The Downtown Stores will be a place for people to go when they want to encounter the brand- as well as relaxing, meeting people, and enjoying themselves - while experiencing and buying the latest cars from Volvo.

▼入口开放式设计使路过的行人可以轻松停下来。The open entrance design allows passersby to easily pause and stop.

总占地217平方米的城市展间有别于一般边陲地区的销售据点，空间包括一个咖啡馆，一个Lifestyle Shop，Your Car Hub，当然还有汽车陈列区。

汽车展示区为了提供最佳的展示背景，同时又感觉自然，设计师将城市街道的概念引入室内，这里的天花板较高，分散注意力的因素被降至最低。

The DTS covering a total area of 217 square meters, stands out from typical sales outlets in peripheral areas. The space includes a café, a Lifestyle Shop, Your Car Hub, and, of course, a car display area.

To provide the best possible backdrop for showcasing the cars while maintaining a natural feel, the designer has incorporated the concept of urban streets indoors. The ceiling here is higher, and distractions have been minimized.

▼ 以最体贴的服务让每位顾客都能在此放松赏车。With the most attentive service, we aim to ensure that every customer can relax and enjoy viewing the cars here.

咖啡馆营造温馨的氛围，天花板和墙壁都覆盖着木制白蜡木纹板。提供品牌咖啡和法式点心，是一个可以坐下来享受美食或与朋友聊天的地方。

The café there is a warmer atmosphere with wooden ash battens covering ceiling and walls. It offers branded coffee and French pastries, making it a place where you can sit down, enjoy delicious food, or have a chat with friends.

▼ 温馨友好的咖啡馆 Warm and friendly café.

城市店的Lifestyle Shop区域，是一种营造高品质的生活体验，这里销售与沃尔沃价值观相同的品牌产品，有限量的产品数量展示，凸显宽敞、舒适的购物氛围。

The Lifestyle Shop area in the city store is designed to create a high-quality living experience. It offers brand products that align with Volvo's values, with a limited number of products on display, emphasizing a spacious and comfortable shopping atmosphere.

▼ Lifestyle Shop 提供舒适购物的环境 The Lifestyle Shop provides a comfortable shopping environment.

在“Your Car Hub”区域，顾客可以通过各种材料样品以及数字屏幕来定制汽车，将所有材料集中到这个区域，成为一个创意中心，由此引发兴趣并了解有关沃尔沃汽车工艺的故事。

In the "Your Car Hub" area, customers can customize their cars using various material samples and digital screens. By consolidating all materials in this area, it becomes a creative center, sparking interest and conveying the story behind Volvo's car craftsmanship.

▼ Your Car Hub 在轻松的氛围下定制爱车 At Your Car Hub, customize your car in a relaxed atmosphere.